An innovative health food brand based in Argentina, dedicated to creating sugar-free products with nutritional benefits aimed at enhancing people’s quality of life. HOLSOM first made waves with its pioneering product, a protein-rich ice cream, the first of its kind in the country. My collaboration involved developing a comprehensive brand identity that reflects its core values of health, nutrition, and wellness. The packaging not only stood out on the shelves but also clearly communicates the health benefits and nutritional contents of their products, aligning with the brand's mission to offer transparency and trust. PLUS designing their digital presence, creating a user-friendly website that serves as both an informational hub and a commercial platform for HOLSOM. The website design was optimized to reflect their brand ethos and to facilitate an easy, informative user experience.